MOS logo

A close-up of the blue enamel champlevé badge you see on early Everests. Any insight into what it means would be great.

An incurable itch...

A service label for the 21st Century?

Cacoethes Scribendi 

If all the trees in all the woods were men;
And each and every blade of grass a pen;
If every leaf on every shrub and tree
Turned to a sheet of foolscap; every sea
Were changed to ink, and all earth's living tribes
Had nothing else to do but act as scribes,
And for ten thousand ages, day and night,
The human race should write, and write, and write,
Till all the pens and paper were used up,
And the huge inkstand was an empty cup,
Still would the scribblers clustered round its brink
Call for more pens, more paper, and more ink.

Oliver Wendell Holmes

Olivetti apparel

The inevitable T-shirt. The previous Antares and Groma designs are pretty much redundant logos. This one is too, but Olivetti's still trading under a different flag. If you stare at it long enough - it looks like a Japanese character. Just realised the animation might put some viewers in a trance - if so, enjoy...

Olivetti braggadocio

Having previously pooh-poohed the Olivetti logo of the 50s, 60s and 70s as being neither pictorial nor consistently applied, the celebration of Giovanni Pintori's work by ninonbooks prompted a revisit. I don't know if it was drawn by him but my conclusion: it is a glorious logo.

Have a play with it. Right click to download your very own hi-res bitmap here.

I don't have access to the fonts used in the advertising, though Bodoni italic is a good start for words like Lettera etc. The namestyle on Sottsass'es Valentine is appropriately, for a red plastic typewriter with orange bobbin-knobs, set in Braggadocio. On contemporary machines, so's Adler. And cruelly mis-applied in Boston.

FREE: Antares logo

Here are 300dpi jpegs in 3 colourways of the stunning Antares logo as promised.

See previous post for the Antares Parva brochure it was re-drawn for.

Would make a great T-shirt!

Link to hi-res logos (1Mb .zip file)